For the primary time ever, many people are sharing a season of life that has necessitated main life-style shifts. The months of social distancing have compelled many people to decelerate in all kinds of the way, from our social lives to our work.
Sadly, many entrepreneurs are experiencing a sluggish season, which may usually be extra tense than it’s stress-free. Some enterprise homeowners have skilled a lull in operations—or an incapability to function—to an extent they by no means may have predicted. Whereas nothing about our present circumstances are splendid, there are alternatives to make use of this slower season of life and enterprise to your benefit.
From tackling your books to getting your web site so as (made straightforward and painless with our go-to platform, Squarespace), contemplate these seven issues you are able to do proper now that may prevent money and time later.
1. Optimize your net presence
As a savvy, fashionable enterprise proprietor, you in all probability have an internet site already. When you don’t, now could be the time! We love Squarespace as a result of it takes all of the guesswork out of constructing and internet hosting your website. There are not any plugins to continually replace or difficult internet hosting vs. constructing questions to think about. Every little thing is included in a single easy-to-use platform that may get you up and working in a number of hours.
Why is having an internet site vital? At first, cultivating an internet presence and guaranteeing prospects or readers know the place to go to search out you is a good useful resource that may prevent the headache of answering the identical questions time and again. Secondly, a well-designed web site will entice your prospects or readers to come back again repeatedly and will prevent money and time within the long-run. Immediately, take a great laborious take a look at your web site and ask your self the next questions:
- Do you might have a F.A.Q. web page that solutions your prospects’ or purchasers’ most typical questions in order that they don’t have to contact you for fundamental data?
- Can your guests simply discover ways to contact you, make an appointment, or make a purchase order?
- Are your services and products displayed in a transparent and easy-to-understand manner?
- If wanted, is buyer assist simply accessible?
- Are hyperlinks to your social media channels and e-mail enroll kinds simply discovered?
2. Get your funds so as
We hate to say it, however there’s no time like the current to present your funds a great, shut look. It might not be all that tempting to have a look at your stability sheets proper now, however getting your funds so as will make your life a lot simpler throughout tax season and all year long. First issues first, sit down and ensure you’ve obtained fee for each single greenback you earned so far this yr. When you don’t have already got a system for monitoring incoming and outgoing money, now could be the time to set a system in place. Ideally, you’ll have a system—whether or not that be by a spreadsheet, accounting software program, or working with an accountant—that permits you to simply monitor what you’ve spent, what cash you’re owed, and what the standing of any invoices are. Comply with up on any overdue funds now and ensure you have a system in place for catching overdue invoices sooner fairly than later.
Subsequent, you’ll wish to get a plan for tax season in place. To remove any costly surprises down the street, you’ll wish to ensure you have a robust deal with on how one can pay your entire taxes. Relying on your enterprise construction and the way you earn earnings, this might contain a mixture of annual taxes, quarterly taxes, and enterprise taxes. After all, hiring an expert is all the time helpful, however if you happen to can’t afford an accountant long-term, you’ll be able to nonetheless pay for a session or two that may enable you to get your tax geese in a row in order that you realize precisely what it’s essential pay and when. Squarespace additionally provides extensions for providers like TaxJar and Quickbooks that can assist you seamlessly preserve monitor of your taxes and accounting wants.
three. Community to your benefit
Whereas extra conventional networking strategies are much less obtainable proper now, there’s no cause you’ll be able to’t community by way of cellphone or video chat. Such as you, there are different enterprise homeowners and professionals who’ve some additional time on their palms and are longing to expertise a bit extra connection. Arrange some informational interviews with professionals you admire and ask if you happen to can decide their mind about your business, their work, or something that may enable you to now or down the road in your enterprise. Study from their errors. When you can afford it, present your gratitude by sending them a present card to a neighborhood espresso store to allow them to seize a cup of espresso earlier than your name in the event that they wish to!
four. Hit the books
When enterprise is sluggish, it may be very tempting to storm full velocity forward whereas trying to drum up new enterprise. There’s nothing incorrect with this technique, however do a intestine test and see if it’s actually working for you. If you realize that irrespective of how laborious you strive, enterprise can be sluggish proper now, it’s OK to take a break. Pause, relaxation, and let your inventive juices stream. Now is a good time to put money into training, whether or not by on-line programs, informational interviews, or good quaint studying. As an alternative of mechanically hiring a guide, contractor, or worker to sort out the areas you wrestle with, begin by studying how one can handle them your self. Squarespace provides on-line programs that can help you be taught at your personal tempo with a wide range of useful topics resembling design, electronic mail advertising, and search engine optimisation.
The very best enterprise homeowners are ones who actually perceive all areas of their enterprise, from manufacturing to funds to advertising to human assets. Decide a weak spot and be taught extra about how one can enhance. Even if you happen to really feel like you might have a great understanding of how one can handle all areas of your enterprise, chances are you’ll be taught some inventive new concepts that may come in useful down the street.
5. Create a killer advertising plan
You may execute efficient advertising on the fly; a fast Fb submit right here, a speedy electronic mail blast there. However alongside these extra impromptu and natural advertising efforts, you ought to be following a strategic advertising plan. You don’t should observe a advertising plan word-for-word till the tip of time, however it will possibly function a robust information that you may reference whenever you’re not sure of what transfer to make subsequent. A superb advertising plan ought to define your enterprise’s targets for the yr, what steps you’ll be able to take to attain these targets, and what your advertising price range is. Use sluggish seasons to create and replace your advertising plan and focus your advertising efforts, as staying on a well-planned path could be a large time saver down the street when you end up doubting what transfer to make subsequent.
6. Load up on content material
Now that you’ve a advertising plan in place, use a few of your downtime to stockpile content material. Begin with social media. There are dozens upon dozens of nice social media scheduling apps available on the market that may can help you add and schedule posts to publish at a later date. These instruments provide the likelihood to good your advertising plans and to evaluation your upcoming content material in a manner that’s straightforward to visualise.
The identical goes for electronic mail. We love the built-in electronic mail campaigns from Squarespace, which pull instantly out of your website and make designing your emails straightforward and quick. If you wish to ship a weekly electronic mail publication, begin writing a month’s value without delay and schedule the newsletters for later dates. You may all the time tweak them if want be, however scheduling your newsletters early will make sure you don’t let one slip by the cracks when you get busy.
Don’t neglect to lastly make the leap and buy a customized electronic mail area! It’s a cheap technique to make your enterprise look tremendous skilled. Squarespace customers can simply customise their electronic mail area identify and handle their electronic mail by G Suite.
7. Create streamlined processes
Operations consultants don’t get sufficient credit score within the enterprise world. Certain, the gross sales division can usher in large numbers and the design workforce could make every little thing they contact look beautiful, however it’s secure to guess that there’s an operations workforce working laborious to maintain the present working. For smaller companies, operations are tremendous vital, particularly as you develop your enterprise. Use additional time discovered throughout slower intervals to put money into creating foolproof operations processes. Sit down and take into consideration the place in your workflow you expertise delays or problems. What steps would cease these struggles from occurring? It’s OK if there are quite a lot of errors in the course of the trial-and-error part, as this experimenting will ultimately lead you to the suitable match for you and your workforce.
Creating an easy-to-follow and arranged operational course of will save each money and time later by simplifying your workflow and eliminating confusion, which can can help you work quicker. Think about tackling the way you bill, assign work to freelancers, or rethink the way you create social media content material. Begin with only one new course of and see the way it feels, then transfer onto a brand new course of till your complete enterprise is working just like the nicely oiled machine you all the time knew it may very well be.
One last pro-tip: use Squarespace’s Zapier integration to hook up with your go-to activity administration app and arrange automations that may prevent tons of time. You understand what they are saying, time is cash!
This submit was in partnership with Squarespace, however all the opinions inside are these of The Everygirl editorial board.