Amazon Launches Its New Grants Program And Yes

Amazon’s newest analysis has confirmed that even within the face of the COVID-19 pandemic, Australian SMBs are nonetheless optimistic about their skill to develop and innovate their companies. To help this optimism, Amazon has launched its Launchpad Innovation Grants program which presents 5 grants – every price $80,000 – to be awarded to 5 Aussie SMBs.

To win one of many grants, SMBs should enter any time from now till 11.59pm on Monday 24th August 2020 on this web site – www.Amazon.com.au/Launchpad. The 5 Amazon Launchpad grant recipients from throughout Australia can be publicly introduced in September 2020.

The thought for the grants happened when Amazon performed its Launchpad Innovation Report, with findings displaying SMBs felt the shortage of accessible funding was considered one of their greatest hurdles to reaching success.

Chadd Ciccarelli, Head of Launchpad Amazon Australia, says he hopes the grants will assist develop a “new wave of small companies.”

As Chadd Ciccarelli, Head of Launchpad Amazon Australia stated: “Greater than 1 / 4 of SMBs (29%) stated that the shortage of accessible funding is the largest barrier to innovating or rising the enterprise for the rest of 2020 and greater than half (55%) lacked steerage or mentorship throughout this time.

“We hope that the brand new Amazon Launchpad Innovation Grants will catapult a brand new wave of small companies who’ve advanced throughout this time to proceed creating and remodeling merchandise,” he continued.

“Within the first 12 months since launch, we’ve labored carefully with many startups, entrepreneurs and small enterprise house owners to launch cutting-edge merchandise on Amazon Launchpad as a part of Amazon.com.au. Over the previous few months particularly, we’ve seen Australian SMBs lean even additional into innovation to develop their companies and we’re wanting ahead to seeing how the grants will allow these artistic minds to additional this innovation for the longer term,” Ciccarelli added.

Amazon Grants

We requested Ciccarelli what number of corporations in Australia have used Launchpad and have they seen some good outcomes?

Amazon Launchpad is a program that helps Aussie start-ups and entrepreneurs deliver revolutionary merchandise to native prospects searching for distinctive gadgets, with a home-grown twist.  We’re celebrating our first Australian birthday this August.

Since launching in August final 12 months, we now have grown the vary of manufacturers on the shop from 150 at launch to greater than 250 manufacturers. We’re actually happy with the outcomes. Manufacturers are enthusiastic about being part of a bodily product neighborhood. By up-skilling in Amazon and utilizing incremental advertising alternatives to extend discovery of their merchandise, they will share their model story and so they have a transparent pathway to achieve a worldwide scale with Amazon.

How does Amazon Launchpad assist SMBs?

We all know that product creation is just one a part of the equation in launching a product and that advertising, logistics and discovering an viewers may be simply as difficult. With Amazon Launchpad, we now have a program that can assist ease a few of these challenges for start-ups and entrepreneurs alike, permitting them to concentrate on rising their companies and releasing up time for future innovation

There’s no denying that 2020 has been a tricky 12 months for Australians, from drought and bushfires by means of to COVID-19, and the affect of which has notably been felt by Australian small to medium sized companies. However whereas the time has been difficult, it’s optimistic to see that almost all (92%) of Australia’s SMB house owners say they really feel optimistic for the longer term. So we hope that our grant packages, providing a money grant in addition to enterprise, advertising and mentorship help, will assist information enterprise house owners to excel for the rest of 2020 and past.

What does the $80Okay grant encompass?

Every Amazon Launchpad Innovation Grants bundle is price $80,000 and consists of:

  • A $20,000 money grant.
  • Amazon.com.au advertising help and AWS Activate Credit advertising help together with entry to mentors resembling Amazon management and entrepreneur consultants from Australia and HQ in Seattle.
  • Time with profitable e-commerce savvy Australian SMBs.
  • Insights from angel buyers within the Enterprise Capital neighborhood.

How will the winners of the grants be chosen?

Amazon Launchpad has recruited two SMB consultants to assist choose the recipients of the grants and they’re: Carl Hartmann, Serial Entrepreneur and Co-Founding father of non-alcoholic firm Lyre’s Non-Alcoholic Spirits; and Renae Smith of wholesome baking items model, Bake Mixes.

Each Hartmann and Smith used the Amazon platform to assist promote their companies and they also know first-hand what’s labored for them.

We requested Renae Smith how Amazon Launchpad has helped her together with her enterprise?

Renae Smith Bake Mixes
Renae Smith of Bake Mixes, says working with Amazon has been a “godsend” for her and she or he thinks everybody ought to contemplate the way it may work for them.

As a small enterprise, we now have to work extremely arduous to get our merchandise in entrance of the broader viewers – by calling shops, working with gross sales brokers and even utilizing Fb advertisements. All of this takes time and prices a fortune. Nevertheless, since becoming a member of Amazon Launchpad, we’ve been linked to  1000’s of consumers who’re already searching for merchandise, which makes the method quite a bit simpler.  That is invaluable to small companies like mine, which actually wants that publicity to the correct group of customers.

What elements of the Amazon program do you discover have helped your enterprise probably the most?

The Fulfilment By Amazon (FBA) idea is superb. I merely put together the merchandise with Amazon barcodes and ship them in. Then Amazon Australia manages the remaining.  All I’ve to do is verify the inventory ranges each few weeks to make sure we’re not getting low however Amazon Australia alleviates an enormous chunk of my worries by managing orders, packing, sending, monitoring and following up for critiques. It’s incredible.

You’re on the judging panel for the Amazon Launchpad Innovation Grants – what’s going to you be searching for in SMBs when deciding on those to obtain the Grants?

In addition to proudly owning a couple of SMBs over time, I additionally personal a PR and enterprise improvement company. I like companies which have a robust, clear message. I typically write articles in regards to the tendency enterprise house owners should attempt to do every part to extend their potential buyer base. As a substitute of being profitable, this dilutes the model, the message and the general enchantment.  I’m searching for companies which have a transparent thought of who they’re and the place they’re going, in addition to an understanding of how they wish to get there.

Bake Mixes
Renae Smith labored with Amazon together with her SMB, Bake Mixes, and says the
platform has been “invaluable” to her.

Would you suggest Amazon Launchpad to different Australian SMBs making an attempt to get began?

Completely. It might probably seem formidable to work with such an enormous firm like Amazon Australia however I can actually say I’ve been assisted each step of the best way by probably the most pretty, supporting and useful individuals within the Amazon Launchpad program.  It’s a godsend for me and I actually suppose everybody ought to contemplate it and see the way it works for them.

We requested Carl Hartmann – one of many different judges for the Amazon Grants and the Co-Founding father of Lyre’s Non-Alcoholic Spirits, how did he really feel about being on the judging committee?

Lyre's Non-Alcholic
Carl Hartmann of Lyre’s Non-Alcoholic Spirits says he’s “honoured” to work with Amazon Launchpad and he feels the grant packages “will go a good distance in funding continued innovation.”

Having launched and constructed a number of startups, I understand how thrilling – but powerful – the journey is. Particularly this 12 months with the financial impacts of the previous couple of months.

I’m honoured to work with Amazon Launchpad and award the Amazon Launchpad Innovation Grants to assist small to medium companies throughout Australia develop. I do know the grant packages will go a good distance in funding continued innovation as we’re on the street to restoration.

A number of the different findings from the Amazon Launchpad Innovation Report

Commissioned by Amazon Australia, the Amazon Launchpad Innovation Report has performed analysis amongst Australian SMB house owners, discovering out how they advanced their companies whereas in lockdown and their plans as Australia travels the street to restoration.

The analysis reveals that Australian SMBs have been innovating in instances of uncertainty – with 28% of SMBs noting isolation helped them innovate for the longer term, refresh their marketing strategy (35%) or concentrate on creativity (38%).

Different key Amazon Launchpad Innovation Report findings:
• Digital reset: 1 in three (34%) stated lockdown helped them develop their digital methods for future progress.
• The ‘all-in’ Aussie perspective: optimistically 4 in 5 (84%) SMBs stated there was an
elevated sense of help for native companies, whereas three quarters (76%) stated they’d acquired messages of encouragement from prospects.
• Future progress: SMBs stated they most want funding to place in direction of their digital presence (15%), rising enterprise into new international locations (15%), staffing (15%), creativity (11%), ecommerce (10%), with $20,000 being recognized an impactful injection of funds to assist with these areas (84%).

About Amazon Launchpad
Amazon Launchpad started in August 2019 and this system works with revolutionary merchandise from startups and entrepreneurs from round Australia and the world, making it simpler for them to on-board, market and launch new merchandise to Amazon prospects.

Individuals profit from customized product pages on the Amazon.com.au Launchpad retailer, advertising help and entry to Amazon’s native fulfilment networking together with Amazon Prime. Amazon Launchpad additionally offers Australian customers an opportunity to find and help native manufacturers.

To win one of many grants, SMBs should enter any time from now till 11.59pm on Monday 24th August 2020 on this web site – www.Amazon.com.au/Launchpad. The 5 Amazon Launchpad grant recipients from throughout Australia can be publicly introduced in September 2020.

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