Sexual stereotyping took a battering yesterday as an array of proficient and profitable ladies from tv, radio, newspapers, theatre and promoting gathered in London to marshal their marketing campaign towards media mythology.
The convention, on the Knightsbridge headquarters of the Impartial Broadcasting Authority, was organised by Girls in Media – a stress group which for 10 years has fought “to enhance the place of girls at work, and make women and men conscious of the distorted pictures introduced within the media.”
ITN newscaster Anna Ford castigated each the picture of girls projected by tv and the relentless rendering of her personal bodily attributes by sure sections of the press.
“There aren’t any plain ladies in tv,” she stated. “Why not? As a result of they’re chosen by males and males prefer to have dolly birds round them. There are many plain and even ugly males in broadcasting and I prefer to take heed to them as a result of they’ve one thing attention-grabbing to say.”
She dubbed her remedy by the hands of the favored press as “physique fascism,” complaining that she was described when it comes to her appearances – garments, hair, make-up – and her relationships with males.
Latest examples, which drew gasps of sympathetic outrage from the largely feminine viewers, included an event when she had attended a literary luncheon wearing a break up skirt. An image appeared in a newspaper the next day beneath the headline “Thighs proper for Anna.”
Ms Ford, who has two levels and has labored as a lecturer, stated she was typically instructed she had “solely acquired her job due to her eyes.”
Regardless of these trials, Ms Ford stated she believed the perfect weapon was humour.
She identified that among the many prime 50 British firms, using a complete of 700,000 males and 750,000 ladies, there have been 800 male board members and exactly two ladies. In broadcasting, eight out of 15 ITV firms haven’t any ladies board members; the remaining had just one or two.
Different audio system on the assembly included promoting government Pam Ings, actress Jane Lapotaire, journalist Bel Mooney, and broadcaster Sonia Davies.
Broadcaster Sonia Davies instructed the assembly that Cardiff Radio, which went on the air solely 12 weeks in the past, had already achieved a significant coup in persuading the Equal Alternatives Fee to offer a grant to pay a broadcaster particularly to fight sexual stereotypes.