Are you considering of beginning a podcast? You are in good firm.
In 2019, podcasting platform Libsyn hosted greater than 69,000 exhibits and delivered 6.2 billion distinctive podcast downloads to audiences worldwide.
With minimal startup prices and lots of monetization choices, it is no surprise podcasting is turning into one of the well-liked content material advertising and marketing methods for every kind of on-line entrepreneurs. And whereas establishing a podcast will be executed shortly and inside even the smallest of budgets, it nonetheless takes some correct planning to put the groundwork for achievement.
If this appears like enjoyable to you, here is the best way to begin a podcast in six easy steps.
Step 1: Create a Podcast Plan
In its purest kind, a podcast is a digital collection that’s (often) produced on a weekly foundation. As soon as created, subscribers can obtain a podcast and hearken to it at any time when, wherever they need. Though this sounds comparatively straightforward, it nonetheless requires a great deal of forethought and planning to get began the fitting approach. That is why the primary vital step to turning into a podcaster is to create a plan.
What Will You Speak About?
As a type of content material advertising and marketing, you will need to select a common class or area of interest that every of your episodes will talk about. Ideally, your chosen class will reveal your experience and permit your private information to take heart stage. This offers your listeners tons of worth, and in flip, they possible change into loyal subscribers. If a subject is not leaping out at you otherwise you’re having a tough time narrowing it down, take a look at the most well-liked podcasts on iTunes for inspiration.
Define Your Podcast
Now that you realize what you will talk about, it is time to begin framing your podcast. The typical podcast runs 43 minutes. If this appears like a variety of speak time proper out the gate, you may shoot for one thing shorter to begin. Advertising and marketing specialists, Neil Patel and Eric Siu, run a podcast known as, Advertising and marketing Faculty and their episodes run a mean of 5-10 minutes every.
That can assist you benefit from every of these minutes, create a top level view. A primary define for a 10-minute podcast appears one thing like this:
- Spoken Introduction: 30 seconds
- Music/Sound Clip: 15 seconds
- First Matter: 2 minutes
- Second Matter: 2 minutes
- Transient Music Break/Interlude: 30 seconds
- Third Matter: 2 minutes
- Fourth Matter: 2 minutes
- Spoken Conclusion: 30 seconds
- Ship-Out Music: 15 seconds
Consider a top level view as a broad timeline, a primary roadmap to observe from introduction to conclusion. Within the subsequent step, you will fill that timeline with the content material that can change into a recorded podcast.
Step 2: Get Scripted
Your script will observe the identical primary construction as your define. The introduction is the right place to elucidate who you might be and supply a short overview of what the podcast will cowl and what advantages the listener will achieve from tuning in.
As you progress into matters, keep in mind to maintain your timeline in thoughts. As a common rule of thumb, one paragraph of writing equals one minute of speak time. For those who permit two minutes for every matter, you will need to write two paragraphs for every.
To wrap up your podcast, all the time finish with a short conclusion. That is the right time to reiterate the aim of the episode and remind listeners what they’ve simply realized. You may as well thank them for tuning in and ask them to subscribe to your podcast if they are not already.
Remember to incorporate a musical intro, interlude, and ship out in every of your episodes. This may be the identical music or sound clip that you just use every time. Doing so provides consistency to your episodes and helps naturally break up your podcast into segments.
Keep in mind, as with all media you employ, be sure to have the fitting to make use of it. This implies you may’t simply borrow a short snippet of your favourite music or a chunk of audio you discover on Google. As a substitute, take the time to create one thing your self or buy royalty-free inventory music. You may as well rent the abilities of a freelancer on Fiverr who will create a customized music for you, beginning at simply $5.
Podcasting with Goal
Though you need your podcast to sound as a conversational as doable, you will additionally need to have a script in hand. Your script will assist you to keep on matter and can give your podcast function. With no script, chances are you’ll end up going off on too many tangents or going over the identical topic a number of instances. This will shortly result in listeners abandoning the episode, by no means to return once more.
Keep in mind, you need to create a loyal subscriber base that eagerly awaits the discharge of your podcast every week. A well-written script that educates and entertains listeners will go a great distance in boosting your podcast’s efficiency week after week.
Step three: Collect Your Gear
One of many nice issues about podcasting is the budget-friendly startup value. As a first-timer, you do not want knowledgeable recording studio or fancy gear. In reality, you in all probability have already got a number of of the gadgets required to create a podcast, like a pc, web connection, and a pair of headphones.
Extra gear chances are you’ll not have however which can be vital to the manufacturing of your podcast are the microphone and software program you will use to seize and edit your voice. These instruments will in the end decide the sound high quality of your present.
Microphones will be costly, costing tons of and even hundreds of . You needn’t exit and buy a top-of-the-line microphone, however you want a mic that produces glorious sound high quality. In any case, your voice is the star of your podcast, and you do not need the audio high quality to be subpar. Skip your laptop’s built-in microphone in favor of 1 that can assist you to sound skilled. Blue Yeti is an reasonably priced favourite of many podcasters that you could buy on Amazon.
You will possible develop a choice for software program over time-based in your podcasting wants. However when simply beginning, it is best to contemplate beginner-friendly choices like:
Audacity is open-source software program out there free of charge. It is able to recording and modifying audio, and it comes with varied sound results. For those who’re a PC consumer, that is nice starter software program.
Storage Band is on the market to Mac customers. It’s feature-rich and excellent for each recording and modifying your podcast.
Step four: Recording Time
Now that you’ve got executed all of the prep work, it is time to get to the enjoyable half: Making your first podcast! Earlier than you hop on the mic and begin speaking, give your script one final learn—now’s the time to make any last-minute adjustments. After the script is finalized and also you’re satisfied you’ve got bought sufficient written to fill your first episode with loads of useful content material, it is time to hit document.
Though you’ve got created a structured define and a script to go together with it, you will need to sound as pure and conversational as doable whereas recording. This takes follow. Your present’s sound will possible evolve over time, however as you’re employed to search out your voice to start with, take some pointers out of your fellow podcaster on what makes an episode nice.
When you get a couple of podcasts underneath your belt, it would change into a lot simpler to chill out and discover your distinctive voice that can go away listeners wanting extra week after week.
After you’ve got completed recording, you’ll want to save your file as an MP3. Give the recording a pay attention from begin to end. For those who’re not thrilled with the result, rerecord it. However keep in mind, it does not should be good. Within the subsequent step, you will put the ending touches in your podcast.
Step 5: Enhancing
It’s possible you’ll be wanting to share your first podcast with the world, however earlier than you do, you will have to make some edits. As a common rule, much less is extra in relation to modifying. You do not need to sound overly manufactured or robotic, however there are some situations the place modifying software program turns out to be useful like:
- Lengthy pauses and awkward silences
- Misspoken phrases
- Extreme ums, uhs, and ahhs
These are the belongings you’ll need to edit out of your podcast to make it seem as crisp as doable. Even a minimal quantity of modifying can go a great distance in making your podcast skilled sounding.
Step 6: Making Your Podcast Public
For those who’re a blogger, you will need to host your podcast instantly in your weblog. This will simply be achieved with a easy plugin. However if you happen to’re not a blogger (and even if you’re), you will additionally need to submit your podcast to well-liked channels. That is the place you will note probably the most potential for development.
Palms down, the most important platform is, iTunes with greater than 1 billion podcast subscribers. The method of getting your podcast submitted and reside on iTunes can take so long as ten days, however Apple affords tons of recommendation and help to make it as straightforward as doable.
Bear in mind, iTunes is not the one platform to contemplate. There are lots of completely different choices to host and distribute your podcast to the plenty, corresponding to:
Making Cash From Your Podcast
As soon as your podcast is reside and gaining traction, chances are you’ll need to look into monetization. Two widespread methods to make cash by means of podcasting embody sponsorships and promoting networks, however these aren’t the one alternatives to earn as a podcaster.
For those who already promote digital merchandise on-line, like eBooks and programs, you could possibly use your podcast to assist drive gross sales. For freelancers, podcasts can be utilized to show experience, promote providers, and land purchasers. Actually, there isn’t a proper or fallacious technique to monetize your podcast. It in the end will depend on your private preferences as a podcaster.
Like several type of content material advertising and marketing, podcasting is ever-changing. Thankfully, the podcast group is an energetic one, full of loads of concepts for rising your viewers in addition to sensible ideas for monetization.
Listed below are a few sources chances are you’ll need to take a look at:
Whether or not you are a blogger trying to achieve a brand new viewers, an info marketer desirous to reveal your information, otherwise you’re on the lookout for a inventive outlet to monetize and share your story, podcasting affords the chance to do all these issues and extra.
Initially revealed October four, 2016. Content material up to date July 31, 2020.