What Does a Social Media Manager Do?

Do you spend plenty of time on social media? Then you definately would possibly make the right social media supervisor, proper? Whereas this isn’t all the time the case, social media administration could be a nice make money working from home job for the best particular person. 

Nonetheless, this job entails way more depth than simply shopping on social media websites all through the day. If you wish to discover out if social media administration is a perfect make money working from home job for you, comply with this publish, as I clarify what a social media supervisor does and how one can get began. 

What Does a Social Media Supervisor Do?

Social media is an distinctive instrument for companies of all sizes. It may be used to market, promote, and construct model consciousness together with a loyal buyer base. That is the place the function of a social media supervisor comes into play. 

In the event you’ve ever questioned, ‘What does a social media supervisor do?’ or ‘How can I make this a versatile part- or full-time job for myself?’ you’re not alone.

A social media supervisor represents a enterprise or model throughout all of their social channels. The job might contain duties like:

  • Planning content material
  • Scheduling posts
  • Creating promotions or campaigns
  • Interacting with followers or responding to feedback
  • Responding to personal messages and inquiries
  • Creating and managing social media advert campaigns
  • Monitoring and analyzing development

It’s possible you’ll work throughout many alternative platforms like Fb, Twitter, Instagram, Pinterest, YouTube, and so on. Or, you may simply be engaged on a single platform.

You’ll be able to typically do the majority of your work remotely, and relying on who you’re working for, you might be able to set your personal schedule. Most social media content material and advertisements typically don’t go stay in real-time. 

Somebody typically schedules the content material to exit at a particular time prematurely. There are just a few instruments that may assist with this, and I’ll point out them in only a bit. With the ability to schedule out content material prematurely means you’ve got extra management over whenever you work, whether or not you need to do duties at eight a.m., Three p.m., or 2 a.m. 

Why Do Folks Rent Social Media Managers?

Working a social media web page is tough work and will be fairly time-consuming. Bloggers, influencers, companies, and entrepreneurs all need to develop their social presence, however they might not have the bandwidth to do it. 

Hiring a social media supervisor takes this process off their plate whereas permitting them to place out constant content material, develop their followers and engagement, and higher market their services to a loyal buyer base.

Instruments and Expertise You Would possibly Want 

A social media supervisor must have a laptop computer or laptop and a secure web connection. Most of us have a smartphone, which turns out to be useful to see how content material appears from a cellular app as an alternative of a laptop computer view. Most customers are viewing social media content material from their cellular units, so that is vital. 

On the subject of expertise, you don’t want a advertising diploma to turn into a social media supervisor. You do have to understand how totally different platforms work. This implies you must have a strong understanding of how one can publish a narrative on Instagram or use hashtags on Twitter. 

It’s going to additionally assist for those who learn to use totally different social media instruments and software program that makes your job simpler. For instance, Buffer and Social Bee are nice third celebration social media scheduling instruments. In the event you’ll be scheduling pins for Pinterest, you’ll need to know how one can use Tailwind. When planning Instagram content material, you need to use instruments like Planoly or Later.

A superb social media supervisor also needs to be organized and be capable of develop techniques to assist monitor and monitor every shopper’s social media account. In the event you’re going to supply month-to-month progress reviews, you’ll need to develop a system to measure important development components and determine the way you’ll current it every month. 

One other vital side of this function is a willingness to proceed studying and adapting. Social media is continually altering, and platforms are all the time updating their algorithms. It’s essential that you just keep on high of the adjustments and are open to studying new methods.

How A lot Can You Make? 

Based on Glassdoor, the common social media supervisor earns $50,000 per yr, working full time. What you make will rely on who you’re employed with, what sort of labor you do, and the way typically you’re employed. 

Keep in mind, you may select to concentrate on managing one or two social platforms. Or you may assist purchasers handle their whole social media presence and even run Fb and Instagram advertisements. 

There’s loads of room to diversify your service choices and enhance your charges. 

How Do You Discover Work?

So how do you discover work as a social media supervisor? One of many best locations to seek out social media jobs is on job boards. Nonetheless, these jobs will not be distant, and so they might require anyplace from 1-Three years of expertise.

Understand that there are different methods to get into this discipline in case you are in search of versatile social media work. You can begin by reaching out to native entrepreneurs and small enterprise house owners to see in the event that they need assistance with their social media accounts. 

Ship them a proposal of content material and promotions you may assist them create or provide to assist them reply to feedback and messages. 

My pal Sarah loves Instagram, so she began her personal social media administration enterprise specializing on this platform. Sarah is a single mother who began her enterprise to discover a versatile method to earn cash doing one thing she enjoys. She managed to earn $68,000 as a social media supervisor in 2016, and her income retains climbing. 

It might be difficult to start out out as a social media supervisor for those who don’t have any expertise, however you may enter the social media business in just a few different methods.

Corporations That Rent for Social Media Administration

In the event you’re trying to make money working from home as a social media supervisor and need to begin gaining expertise rapidly, there are just a few websites chances are you’ll need to take into account testing.

These firms have already got social media purchasers and will rent you as a contractor or worker to assist present a top quality service to their purchasers. 

  • 99 Greenback Social – This firm affords a versatile work-from-home place the place you’ll discover content material to share on purchasers’ social media platforms. How typically you’re employed depends upon what number of assignments you’ve got. Work is due weekly, and also you’ll need to go an evaluation to start out.
  • Appen Social Media Evaluator – Appen hires social media evaluators and sometimes pays round $13 per hour.
  • Belay Options – Belay Options hires social media strategists and digital assistants to work on a contract foundation.
  • ModSquad – ModSquad hires individuals to reasonable social media teams and on-line boards.
  • ZipRecruiter
  • FlexJobs

Associated Content material: How To Flip Your Love of Social Media right into a Thriving On-line Enterprise


Changing into a social media supervisor could be a nice match for somebody who enjoys utilizing social media and is prepared to make use of it strategically to assist purchasers develop their platforms. You’ll be able to typically work from anyplace and set your personal schedule.

And as a bonus, you don’t want a level or a ton of expertise to land work. Odds are, chances are you’ll know a neighborhood enterprise or blogger that might use some social media assist to get you began. Or, you will discover leads utilizing one of many hyperlinks talked about above. 

This web page contains affiliate hyperlinks. Please bear in mind we solely promote promoting from firms that we really feel we are able to legitimately advocate to our readers. Please see our disclosure coverage for additional data.

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