Do you know that there’s at the moment over 1,750,000 podcasts and 43 million episodes accessible to take heed to, in accordance with Podcast Insights. And the recognition in podcasts present no indicators of abating which begs the query: What’s the driving drive behind the limitless progress of podcasts?
One simple clarification is that podcast penetration is strongest among the many 18-34 demographic, which could be tough for a lot of advertisers to achieve. Podcasts are additionally a pretty medium for advertisers given the common podcast is 45 minutes and the common podcast advert is 90 seconds which is for much longer than conventional advertisements. There may be additionally the next tendency to take heed to a podcast from starting to finish and it’s not simple to skip a podcast advert both.
Podcasts may also grow to be addictive. Analysis has proven that podcast listening is behavior forming.
All these components are compelling causes for entrepreneurs to need to put their advert budgets behind podcasts as a result of it’s the place they’ll get extra bang for his or her buck. Equally, it follows that high quality content material creators will more and more focus extra on areas the place there may be better potential to generate promoting income. Because of this the standard of content material will get higher and the selection of content material will develop much more.
Manufacturers akin to Starbucks, Google, Microsoft, Tinder and Pepsi all began promoting their merchandise on podcast platforms for a while now and the truth that they proceed to take action demonstrates that they’re experiencing good outcomes. This may encourage extra manufacturers to comply with their lead and put their advertising and marketing spend behind podcasts.
As a medium, it’s simple to see why podcasts are alluring. They’re the right on demand content material and you’ll curate and tailor your podcast listening to match your private style. It’s additionally clear that as podcasting will increase in recognition there shall be extra thrilling podcast content material created round extra numerous matters.
Simply as Youtube grew to become a playground for good content material creators, the world is now opening up for thrilling new podcast creators. In different phrases, you don’t have to be Michelle Obama, Ricky Gervais, Gwyneth Paltrow or Dr Phil to supply a profitable podcast.
Beneath are a few of our favorite podcasts – no shock that they’re all created for ladies by girls.
Ladies Love Tech’s Favorite Feminine Podcasts :
- So I Stop My Day Job
- Females In Tech With Tamara JohannaShameless
- Life Uncut
- Fearlessly Failing With Lola Berry
- Highly effective Steps With Tory Archbold
- No Filter
- Woman Startup Tales
- She’s on the Cash
- Wine & Crime
- Fairly Fundamental
- The Like Us Women
- We Don’t Have Time For This
- Seize The Yay